Brand marketing
Today’s sale and your name three years from now aren’t built with the same tools. Here we work on the second — how people remember you, what they remember you for and why they choose you.
Feel free to contact our specialists:
What does brand marketing solve?
It answers the question of why customers should pay you when the competition offers the same thing for less.
Positioning
Key messages
We find the position you can honestly claim and defend for a long time. It gives rise to the messages that are then repeated everywhere.
Tone of voice
Long-term presence
How you sound in an ad, in an email and when something has gone wrong. Consistency is what turns recognition into trust.
What do you get from brand marketing?
Cheaper advertising over time, because your name already does part of the work.
A position that holds up
We build on what you genuinely do better. Positioning that isn’t true falls apart with the first customer.
The same words
The messages are written down and used by everyone — from the ads to replies on social media.
This can be measured too
Recognition isn’t a feeling. We track branded searches and repeat visits as an indicator that it’s working.
How we build your brand marketing.
Research, positioning, messaging and a plan for the channels where we’ll repeat them.
Positioning
We look for the position you can honestly claim and defend for years to come.
We test it against the competition and against what customers already say about you.
Messaging and tone
We write down how you sound — in an ad, in an email and when something has gone wrong.
We deliver a short document that everyone uses, not just marketing.
Channel plan
We define where and how often the messages are repeated so that they have an effect.
We track branded searches as an indicator that recognition is growing.
How much will building your identity cost?
Calculate the estimated price.
Where are we starting from?
How many brand touchpoints will we cover?
Do you need a brand book?
Print materials?
Competitor research?
Estimated project price
from €600
Everything you need for a strong digital presence — in one place.
All servicesWhy Web Factor?
We combine strategy, design and technology to create more than a beautiful result — a tool that works for your business every day.
Some of our clients.
We've had the pleasure of creating digital experiences for market-leading companies and forward-looking startups.
Some of our latest projects.
Our focus is on striking visual solutions — functional and genuinely pleasant to use.
All projects
Lighthouse Golf & Spa Hotel
We created the flagship website of Lighthouse Golf & Spa Hotel — a luxury resort in Balchik with a golf course, a spa center and a hotel offering first-class service.
Mait
We designed and developed the flagship website of MAIT — an investment company with over 24 years of experience building modern, low-energy buildings in Bulgaria.
Transins
We developed the corporate website of Transins — a company with 32 years of experience in waste recycling and management in Bulgaria.
Shivana Residence
We created the website of Shivana Residence — a boutique complex of 21 detached houses with yards and a shared pool in the Priboy area of Asparuhovo, above the Black Sea.
Let's keep it simple.
Three clear steps from the first call to the start of work — no unnecessary meetings and no surprises along the way.
Step 1
Schedule a call
We want to learn more about you — your goals, what's working and where you need help. That's how we judge whether we're the right partner and can put together a plan that delivers real results.
Step 2
You get a tailored plan
We send you a clear proposal built around your goals — no fluff and no template price lists.
Step 3
We get to work
From day one, we're fully committed to your project. We dig into the details, communicate clearly and focus on one thing: results that matter.
Book your first call
What's it like to work with us?
The most accurate assessment of our work comes from the people we've done it with. Here's what they say.
We can also help with
A project rarely comes down to just one thing. Here's what else we can help with when the need arises.