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Google Ads

The shortest path to a customer who is ready to buy. We track every keyword all the way to the lead, so you know what makes money and what only spends it.

Feel free to contact our specialists:
Google Ads
Google Ads
Google Ads

When is Google Ads the right channel?

Search ads capture demand that already exists. That's why results show up in days, not months.

Search

Shopping

We show up exactly when someone types in what they need. For stores we also add product listings, where the photo and price do half the work.

Remarketing

Brand campaigns

We bring back people who have already visited the site and protect your name in search, so competitors can't buy their way to your customers.

What do you get from our campaigns?

A budget that goes to searches that convert, and a report that proves it.

Proper tracking

We set up measurement before a single cent is spent. A campaign without accurate conversions is a cost you have no way to judge.

Clean search terms

Negative keywords are maintained continuously. A large part of the savings comes from stopping impressions that will never buy.

Cost per lead, not clicks

We measure what one real customer costs. Clicks are an intermediate number and rarely say anything on their own.

How we run your campaigns.

Measurement first, then campaign structure, then optimization — every week.

Measurement before budget

Measurement before budget

We set up conversions and verify they are recorded correctly. A campaign without this is spending without judgment.

We clarify the goal — a lead, a call or a sale.

Campaign structure

Campaign structure

We split by intent, not by product catalog. That way every ad answers a specific search.

We write the ads together with the page they lead to.

Weekly optimization

Weekly optimization

We cut out the searches that won't buy and move budget to what delivers.

We report cost per lead, not clicks.

How much will campaign management cost you?

Calculate the monthly management fee.

What is your monthly ad budget?

Everything you need for a strong digital presence — in one place.

All services

Why Web Factor?

We combine strategy, design and technology to create more than a beautiful result — a tool that works for your business every day.

Focus on what matters most: your business

Every decision serves your goals. We design with purpose — that's how creativity turns into measurable results.

Powerful marketing tools

Marketing and design are inseparable. We combine them into experiences that impress, sell and stay with people.

Close communication

Great results come from good relationships. We stay in constant contact with our clients, because clear communication leads to success.

Deadlines met

We respect your deadlines and our own. With careful planning and clear communication, we keep projects on schedule.

Flexibility

Need a change? No problem. Our lean approach and clean code let your website evolve effortlessly.

Beyond expectations

We're truly invested in your success. That drives us to give more and to celebrate every win together with you.

Some of our clients.

We've had the pleasure of creating digital experiences for market-leading companies and forward-looking startups.

MaitLighthouse Golf & Spa ResortNIDO ResidenceAve CeramicaAntiques FranceHotel ContinentalCossaraLucaffé BulgariaTransinsThe Open Sea ResidencePasiforaNov Vek
Op. Dr. Muhammet Dilber
Legacy by SunlifeOxBrokersOrolineGoldAgricultureBulgariaAstoria MareAstoria CollectionGoldExVia AhinoraGreen Shield ShopBIOSAImoti Premier
GelistudioGlob StroyFuture HouseInvest TimeGT Rent a CarLightsWeedness CBDOxbuildArhontCherno More Auto10 QTopparceliViking ConsultingOrtomediksRezach.bgSirena Palace ObzorGaleria BuildDoctor ColorCharmsZamkoLakeView PomorieKrastevi & PartnersNestra

Some of our latest projects.

Our focus is on striking visual solutions — functional and genuinely pleasant to use.

All projects
Lighthouse Golf & Spa Hotel

Lighthouse Golf & Spa Hotel

We created the flagship website of Lighthouse Golf & Spa Hotel — a luxury resort in Balchik with a golf course, a spa center and a hotel offering first-class service.

Mait

Mait

We designed and developed the flagship website of MAIT — an investment company with over 24 years of experience building modern, low-energy buildings in Bulgaria.

Transins

Transins

We developed the corporate website of Transins — a company with 32 years of experience in waste recycling and management in Bulgaria.

Shivana Residence

Shivana Residence

We created the website of Shivana Residence — a boutique complex of 21 detached houses with yards and a shared pool in the Priboy area of Asparuhovo, above the Black Sea.

All projects

Let's keep it simple.

Three clear steps from the first call to the start of work — no unnecessary meetings and no surprises along the way.

Step 1

Schedule a call

We want to learn more about you — your goals, what's working and where you need help. That's how we judge whether we're the right partner and can put together a plan that delivers real results.

Step 2

You get a tailored plan

We send you a clear proposal built around your goals — no fluff and no template price lists.

Step 3

We get to work

From day one, we're fully committed to your project. We dig into the details, communicate clearly and focus on one thing: results that matter.

Book your first call

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What's it like to work with us?

The most accurate assessment of our work comes from the people we've done it with. Here's what they say.

5.00

Overall rating for Web Factor

All reviews
5.0

We've been working with them for years, and each new task goes more smoothly than the last. The website brings us inquiries every day, and when something needs to change, it happens quickly and without us having to explain. We're very happy and recommend them without hesitation.

Clima LuxAir conditioning & heating, Varna
5.0

I wanted a website that feels like the world of my books — not a sales showcase, but a doorway into it. The team read the series before sketching a single thing, and came back with a dark, fairy-tale look in which every chapter has its own place. My readers tell me they've spent hours exploring it.

DesislavaAuthor
5.0

The work was done extremely fast, and feedback came almost immediately. Communication was clear at every step, and the team accommodated every one of our wishes.

Kosta ChervenkovOwner, MAIT
5.0

An extremely professional and motivated team! They always strive to provide the best service to the client. Innovative and passionate about their work!

Darina IvanovaCEO, Invest Time
5.0

Great SEO optimization, website development and maintenance. Always available and full of new ideas. They built two websites for us, and now we've commissioned an online store from them.

Stanislav KomarovManaging Director, Komarov Consult
5.0

Exceptionally good communication with the company's manager and team. Personal commitment to and care for the project from the manager. The design was created very quickly and needed very few corrections from its first version. The right planning, optimization and support at every stage helped us achieve maximum results!

Stanislav BazhdarovOwner, Tanzania Extreme Fishing

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We can also help with

A project rarely comes down to just one thing. Here's what else we can help with when the need arises.

Digital marketing

Channels, budgets and reports that show what drives results.

Branding

A recognizable brand — from the logo mark to all promo materials.

Make a difference with Web Factor

Make a difference with Web Factor

Ready for a new website? Let's build it.

Get in touch so we can discuss your needs and see how we can help you reach your goals

Start a projectContact us

Call now:

We're available every day from
8:30 a.m. to 8:30 p.m. (Sofia time)

+359 88 33 22 379