Gumi Center
We created the new online store for Gumi Center — tires and wheels with fitting, repair and tire storage, with search by size, by vehicle and by wheel specs.
Gumi Center
We created the new online store for Gumi Center — a tire and wheel retailer with its own service shop for fitting, balancing, repair and tire storage. Right on the first screen, customers can search for tires in three ways: by size (width, profile, diameter and season), by vehicle make, model and year, or by wheel specs — bolt pattern, offset and center bore. Anyone who doesn't know their size finds a guide on how to read it from the tire sidewall. The catalog is divided into winter, summer and all-season tires, tires for SUVs, vans, motorcycles and industrial machinery, and brands into premium, mid-range and budget. Each tire shows its energy label, load and speed indexes, stock availability and the price per tire and per set of four. Services are listed with “from” prices right on the home page, while FAQs, Google reviews and a call button take customers from choosing a tire to a booked service appointment.
- Custom design
- UX/UI
- Web design
- Web development
- Front-end development
- Back-end development
- Optimization
- Hosting & maintenance
- Cars & transfers
Branding
The mark is the letter “G” in a red circle, framed by a dark rim notched like a tire tread — the same emblem sits at the center of the wheel on the opening screen. Red carries the buttons and accents, graphite and midnight black hold the background, and the beveled corners and slanted bold Fira Sans Condensed in the headings add a sense of speed.
Logo 1
Colors
Red
HEX #C4161C
RGB 196,22,28
Dark red
HEX #A31117
RGB 163,17,23
Graphite
HEX #16181B
RGB 22,24,27
Midnight black
HEX #0B0C0E
RGB 11,12,14
Light gray
HEX #ECEEEF
RGB 236,238,239
Typography:
Fira Sans Condensed
Aa, Bb, Cc, Dd, Ee, Ff, Gg, Hh, Ii, Jj, Kk, Ll, Mm, Nn, Oo, Pp, Qq, Rr, Ss, Tt, Uu, Vv, Ww, Xx, Yy, Zz
0 1 2 3 4 5 6 7 8 9 10
Onest
Aa, Bb, Cc, Dd, Ee, Ff, Gg, Hh, Ii, Jj, Kk, Ll, Mm, Nn, Oo, Pp, Qq, Rr, Ss, Tt, Uu, Vv, Ww, Xx, Yy, Zz
0 1 2 3 4 5 6 7 8 9 10
Design for every
device
We design for each screen size separately — from a widescreen monitor to the phone in your pocket — so the experience is equally good everywhere.
Over 22 pages
A clear structure and well-organized content in which visitors find what they're looking for on the first try.
Design for desktop and mobile
One design that looks and works equally well on a monitor, tablet and phone.
Easy to use
Intuitive navigation and fast loading — nothing standing between the customer and the action.
Every view is tested on real devices before launch — because mobile traffic has long been the main traffic, not the extra.
Built with the mobile screen in mind
Over 70% of visits come from a phone. That's why we start there — and build up to tablet and desktop, instead of shrinking a finished desktop design.
Every screen is checked on a real device, not just in a browser. That way, differences are caught before launch, not after it.
Scroll the screen in the phone — this is the project's real mobile version, exactly as the client sees it.
Phone first, then everything else
We design from the smallest screen up. That way, what matters most stays visible everywhere, instead of being hastily rearranged for mobile.
Fast, even on a weak connection
We optimize images and code for mobile networks. The page starts loading in under a second — not after the visitor has already given up.
Thumb-friendly
Buttons, forms and navigation are designed for one-handed use on the go — no zooming, no accidental taps.
Project timeline
The work proceeds in clear phases with a fixed scope — you know what happens in each one and when to expect the result.
Phase 1 1 week
ResearchStructureCompetitor analysisPhase 2 2 weeks
Custom designUX/UIWeb designPhase 3 2 weeks
Web developmentFront-end developmentBack-end developmentPhase 4 1 week
OptimizationHosting & maintenanceMore projects
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