Pasifora
We built the Pasifora online store — Pandora jewelry with charms, bracelets, earrings and pendants, organized by occasion and by collection.
Pasifora
We built the Pasifora online store — Pandora jewelry with charms, bracelets, earrings and pendants, organized by occasion and by collection. Shoppers here rarely look for a specific item: they come for a gift and think in occasions — a birthday, Valentine’s Day, Mother’s Day — so the catalog is organized exactly that way, alongside the usual split by jewelry type. Prices are shown in both euros and Bulgarian leva (BGN) during the currency changeover period, and discounts are displayed visibly on each item. The design is reduced to black and white so that color comes only from the product photography.
- Custom design
- UX/UI
- Web design
- Web development
- Back-end development
- Optimization
- Front-end development
- Hosting & maintenance
- Fashion store
Branding
The brand is just a name, set in a serif with widely spaced capitals — the way it would be engraved on the lid of a jewelry box. The palette is entirely gray, without a single accent, because the color in this store comes from the silver, gold and stones in the photos.
Colors
White
HEX #FFFFFF
RGB 255,255,255
Light gray
HEX #EBEBEB
RGB 235,235,235
Gray
HEX #D8D8D8
RGB 216,216,216
Graphite
HEX #2B2B2B
RGB 43,43,43
Black
HEX #110F12
RGB 17,15,18
Typography:
Montserrat
Aa, Bb, Cc, Dd, Ee, Ff, Gg, Hh, Ii, Jj, Kk, Ll, Mm, Nn, Oo, Pp, Qq, Rr, Ss, Tt, Uu, Vv, Ww, Xx, Yy, Zz
0 1 2 3 4 5 6 7 8 9 10
Design for every
device
We design for each screen size separately — from a widescreen monitor to the phone in your pocket — so the experience is equally good everywhere.
Over 22 pages
A clear structure and well-organized content in which visitors find what they're looking for on the first try.
Design for desktop and mobile
One design that looks and works equally well on a monitor, tablet and phone.
Easy to use
Intuitive navigation and fast loading — nothing standing between the customer and the action.
Every view is tested on real devices before launch — because mobile traffic has long been the main traffic, not the extra.
Built with the mobile screen in mind
Over 70% of visits come from a phone. That's why we start there — and build up to tablet and desktop, instead of shrinking a finished desktop design.
Every screen is checked on a real device, not just in a browser. That way, differences are caught before launch, not after it.
Scroll the screen in the phone — this is the project's real mobile version, exactly as the client sees it.
Phone first, then everything else
We design from the smallest screen up. That way, what matters most stays visible everywhere, instead of being hastily rearranged for mobile.
Fast, even on a weak connection
We optimize images and code for mobile networks. The page starts loading in under a second — not after the visitor has already given up.
Thumb-friendly
Buttons, forms and navigation are designed for one-handed use on the go — no zooming, no accidental taps.
Project timeline
The work proceeds in clear phases with a fixed scope — you know what happens in each one and when to expect the result.
Phase 1 1 week
ResearchStructureCompetitor analysisPhase 2 2 weeks
Custom designUX/UIWeb designPhase 3 2 weeks
Web developmentBack-end developmentFront-end developmentPhase 4 1 week
OptimizationHosting & maintenanceMore projects
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Charms
Charms is a leading online jewelry store in Bulgaria, for which we built a clean, stylish and intuitive shopping platform.